TikTok is the current sensation among social media, with around 1 billion active monthly users on the platform. Crazy, right? That’s why TikTok Promote is a matter of discussion today.
If you’re an eCommerce business looking to advertise on TikTok, read on. Because this would be the perfect guide you’re looking for!
There’s a lot of confusion around the Promote feature by TikTok. It’s a simple concept, really, and we’ll put together the pieces of this puzzle for you today.
What Is TikTok Promote?
So, what does Promote on TikTok mean, right? It’s basically a feature within the TikTok app that allows you to promote your content, including videos, LIVEs, and photo posts to a wider audience.
It's essentially an advertising tool that enables users to create and run ads on TikTok to reach specific demographics, target audiences, and achieve marketing objectives like:
Brand awareness
App installs
Website visits
Video views, etc.
TikTok Promote vs. TikTok Ads
This is where things get confusing for most people.
While Promote is an advertising feature of TikTok, it also has a dedicated Ads Manager, which is a lot unlike its Promote feature.
Here’s a simple way to put this…
TikTok Ads is the fully-fledged, advanced, and sophisticated advertising part of TikTok, which hosts a lot of advanced advertising tools and features that give you complete control and flexibility over your ads.
It’s more suited for businesses with dedicated marketing budgets and large-scale strategies.
TikTok Promote, on the other hand, is sort of like a boosting service that’s not as in-depth as TikTok Ads. It’s more suited for creators who want to give their content a little “push” in terms of reach.
How To Use TikTok Promote To Promote Your Video?
There are 4 ways to access and use the Promote feature from the app. We’ll walk you through how to do it in each way.
However, if you’re also looking to make full use of TikTok’s Ads, we might be able to help you out. We’re one of the best UGC marketing agencies for eCommerce, with quite an impressive track record of boosting sales with highly relevant, highly authentic, and precisely targeted UGC ads.
If your eCommerce business looks like it could use some more sales, apply to work with us today! Currently, we only work with select brands that fit our criteria to make sure we deliver the best possible results. Let's see how you fit in!
1. Directly Promoting Your Video
Open the TikTok app
Open the video you wish to promote
Click on more (ellipsis)
Click on Promote
Choose a goal, ad budget, duration, etc.
Click on Start to promote the video.
2. Promoting From Creator Tools
Open the TikTok app
Go to your profile
Click the more button (three stripes)
Go into Creator tools
Click on Promote
Choose your video, budget, goal, etc.
3. Promoting From Business Suite
Open the TikTok app
Go to your profile
Click the more button (three stripes)
Go into Business suite
Click on Promote
Choose your video, budget, goal, etc.
4. Promoting Your LIVE
Before starting a LIVE:
Open the TikTok app
Go to the LIVE section
Click on Promote
Set your ad budget, goal, etc. and the live will start.
During a LIVE:
Make sure you’re going live from the mobile application
Click on Share at the bottom
Click on Promote
Set ad budget, goal, etc.
Things To Know Before Using TikTok Promote
If you're considering using TikTok Promote to boost your video's visibility, there are a few key things you should know beforehand.
TikTok has provided some official instructions to guide users through the process, ensuring that your promotional efforts align with their platform's policies and capabilities.
To make sure your content gets promoted without any hiccups, we’d suggest you to follow these guidelines.
Public Video Requirement
First and foremost, TikTok Promote is only available for public videos.
This means that if your video is set to private or restricted, you won't be able to use the Promote feature.
Before diving into this feature, double-check that your video is set to public to make it eligible for promotion.
Original Sound or Commercial Sounds
TikTok emphasizes the importance of using original sounds that can be used for commercial purposes in your promoted videos.
This ensures that your content adheres to copyright guidelines and avoids any potential legal issues.
In case you have trouble finding the right sound for the video you wish to promote, TikTok provides access to a vast Commercial Music Library. It contains 1,000,000 commercial sounds that can be used for your video, giving you ample options to enhance your it.
Cost Transparency
Before you proceed with promoting your video, TikTok makes it easy for you to see the cost associated with using Promote during the setup process.
Such transparency allows you to evaluate whether the investment aligns with your budget and goals.
The cost will be displayed in your local currency for Android users or rechargeable coins for iOS users, providing clarity and preventing any surprises down the line.
Is Promote Worth It?
Being a TikTok marketing agency that’s worked with 100+ eCommerce businesses, we’d always favor the sophisticated method of TikTok Ads. Mainly because everything from start to finish is in our control, and there’s a lot of flexibility and scaling opportunities here.
The Promote feature lacks all of that.
So, especially for businesses with a large-scale marketing budget and strategy, TikTok Promote would not be so worth it.
If you’re a business like this, we’d highly suggest you make use of TikTok Ads. We’ve been working with it for over 4 years now and have generated over $10 million in sales to date.
In case you need someone to help you reap the benefits of TikTok Ads, apply to work with us today. The short application form helps us make sure we're the right fit, as we're currently only working with brands that meet our criteria.
Conclusion
That covers everything you need to know about TikTok Promote - an advertising feature on TikTok to give published content a boost in terms of reach and exposure.
It’s, however, only a part of the larger advertising model by TikTok, known as TikTok Ads, which features a lot more tools, flexibility, and scaling opportunities for businesses with a large-scale budget and strategy.
But now that you know in-depth about TikTok Promote, we’ll leave it to your best judgment to decide if it’s the right advertising model for you. Good luck!
