AI Advertising: The Complete Guide to Advertising With AI

AI advertising is the method of leveraging AI to ideate, develop, deploy, or manage the ads for a business.

We discussed the broader use of AI in marketing before, which got us thinking about this more narrow subject. 

Especially as an AI-first advertising agency, we constantly explore innovative ways to embrace the power of artificial intelligence to drive our clients' advertising campaigns. 

Spoiler alert: advertising with AI has been working so well for us and the brands we work with. We’re getting great results and the ad expenses reduced significantly. Talk about double benefits!

That’s why we’re both here, right? To explore what AI advertising is and all the amazing ways it can help you get better ROI on your ads.

What is AI Advertising?

The majority of things you see online today are made with AI. Articles, captions, images, videos, codes, and whatnot. 

5 years ago, we were raving about a future fully automated by AI. Time flew and we are in that future now. Pretty much anything can be automated today. And advertising is one area of the many that gives the best ROI when integrated with AI.

That’s why using AI for different parts of the advertisement process is slowly gaining momentum among businesses. And that’s basically what AI advertising is—using AI to create, deploy, or manage your ads.

Traditionally, you’d have a team of employees for your advertising efforts:

• One person from the team would ideate an ad.

• Designers and copywriters develop it.

• And media buyers push it live and manage.

With AI’s advanced capabilities today, you can automate 80% of this process, significantly reducing your cost and time required. But AI still needs human supervision because it’s not fully perfect… at least not yet.

Advertising with UGC videos is a tried and tested ad strategy we use extensively in our marketing agency. It took us hundreds of dollars, and days and weeks to get a single UGC video created.

But a few months ago, we started implementing AI employees in our agency, helping us slowly transition into an AI-first marketing agency.

We have AI video creators now. With them, we make ads that cost us just a few dollars and takes us just a few minutes (hours, when edited) to get a UGC video ready for advertising.

Literally made our production 10x faster and cheaper. And the performance of these ads is just the same as before. If anything, it does better at times!

The Evolution of AI in Advertising

We started seeing glimpses of AI in chatbots. You might remember those annoying support agents that can’t get an answer right whenever you’re seeking help back in the day.

Those were chatbots powered by AI. Well, not the advanced artificial intelligence we have today, but more like a mini version of it.

Then came along the advanced AI models like ChatGPT. They are the key breakthroughs that made AI advertising possible today.

AI can now write literally any type of content, generate images and videos, chat with people through text and voice, etc. AI has definitely come a long way from buggy chatbots to human-like personality and creativity. And it’s crazy it all happened in the last 3 years alone!

Benefits of AI Advertising

We use AI extensively in our agency, for ourselves and for the brands we work with. It’s integrated into some of the most important parts of our workflow, which makes me believe we’re in the best position to communicate the benefits we get from it every day.

So these are the best benefits you can get by using AI in advertising.

Efficiency

AI makes advertising faster and cheaper when done right, without negatively affecting the quality of output or performance. We experience this first-hand in our agency.

This efficiency manifests in various ways. For instance, we use AI to make our UGC video ads. Rather than waiting weeks and paying hundreds of dollars for a single UGC video, AI gets it all done and ready in minutes for a fraction of the cost.

That gives us and our clients better ROI whenever we work on a new ad campaign.

Creativity Boost

As humans, there’s a limit to how much creative we can get in any given time. And hitting that ceiling puts us at the risk of burnout.

AI, on the other hand, is a creative machine. Give it a prompt and it’ll provide you with endless creative ideas anytime. 

Creative block is something that our agency fought with occasionally. We sometimes wouldn’t have enough ideas to test for our clients. That obviously limited our potential when doing ads.

While on the surface it doesn’t sound like a big deal, it is, in fact, a HUGE deal for brands. 

Their ad revenue is driven by winning ad creatives. Without that creative stimulation, you’re forced to use the same ads over and over again, which ultimately leads to ad fatigue and dropping performance.

Brands never want that happening. They need more and more ad creatives to test, so they can find winners. The more winning ads they get, the more revenue rolls in.

That’s why we onboarded AI advertising creative tools. The best thing we got with it is the creative intelligence that never burns out. 

It keeps our ad campaign ideas crowded, helping us keep the ROI of our clients steady and even scale it when needed.

24/7 Activity

We have employees working part-time and full-time, but how about employees working around the clock? AI can do that, without rest.

I can log into any AI advertising software I want at any time of the day. 

That level of accessibility is a great deal of efficiency and convenience. You can develop creatives, launch campaigns, analyse data, and more at any hour, without the constraints of human limitations. 

For one, this enhances productivity by heaps.

Two, it also allows for immediate responses to emerging opportunities.

If a new trend blows up at midnight, you don’t have to wait until morning to capitalise on it. AI is ready to pivot and adapt right then and there.

Top AI Advertising Tools

This is probably the part you’ve been waiting for. 

We’ll take you through three of the best AI advertising tools below. But if you want the full list of tools to automate your marketing process from start to finish, you can get our 7-Day AI Marketing Toolkit.

You’ll find the top 14 AI tools and a 7-day implementation plan that you can start doing right away in this PDF.

OK, over to the three best ones now.

1. Sintra AI - Complete Marketing Management

This is an AI advertising software that provides you with 12 AI employees. Each AI employee has a unique role, like:

• Business Developer.

• Customer Support.

• eCommerce Manager.

• Data Analyst.

• Email Manager.

• Sales Manager.

• Copywriter.

• Recruiter.

• SEO specialist.

• Social Media Manager, etc.

So, if you want an ad copy for your next ad campaign, the AI copywriter in Sintra will help you with that.

Or the AI social media manager that can create, schedule, and publish posts to your social media all on its own. 

Or the AI data analyst that can automatically track, analyse, and report your ad revenue and profit/loss whenever you need to.

It’s a pretty handy marketing solution for your management needs.

If you’d like to learn more, here’s a quick walkthrough + review of Sintra AI after using it for 90 days in our agency:

It sure does come with certain limitations (explained in the video above) but we’re rating it a solid 4/5 overall.

2. MakeUGC - UGC Video Creation

We mentioned using AI to create UGC video ads at the beginning of this blog post. Well, we do that with MakeUGC.

It’s a fairly simple tool with different AI avatars that you can choose from. Each avatar has its own unique personality and voice as well.

To use this AI advertising video generator, all you have to do is give it a script and choose your preferred avatar. You can watch this quick walkthrough by our founder to see it in action:

Our UGC video production is 10x cheaper and faster now. The output is very realistic, and performance is satisfactory, with exceptional results occasionally!

3. ChatGPT - Strategy & Ideation

We all know the OG of AI. Despite the many, ruthless competition it’s got today, ChatGPT is still the best AI model to brainstorm new ideas for your ads.

You can use it to:

• Generate new ad ideas.

• Generate new ad variations.

• Refine your messaging.

• Create briefs/outlines for your campaigns.

• And more.

The use cases are pretty much endless here. And the best part is, it’s free to use.

These are the three best AI advertising tools working greatly for the agency and our clients. 

You can get 11 more of the best AI marketing tools and an actionable 7-day AI implementation roadmap for your business in our AI Marketing Toolkit.

Start Using AI in Advertising

It’s 2025 and you’ll be missing out on countless benefits if you fail to implement AI in your brand’s workflow. 

Identify your current biggest bottleneck and start using the best AI advertising software in that area to improve your workflow.

The only drawback with using these AI advertising tools is the steep learning curve that might be a bit too overwhelming to some owners.

If that’s a problem, you can always contact us to help you out. We love partnering with brands to increase their ad revenue, with high-impact ad campaigns driven by AI. 

We’ve done that for 100+ businesses, and we’re currently managing $500,000+ ad budget monthly for various brands. 

Interested? Book your FREE 30-min consultation call with us today!