Did we tell you marketing agencies are all the rave these days? They still are. For a lot of businesses, they’re the sole driver of revenue.
How do these agencies make those sales, right? How do they manage to make the bread and butter for all these businesses?
Well, that’s the magic with them. That’s why they become the talk of the room whenever a new business pops up.
Since you need answers and we know answers, we’ll help you figure out what they are and what they do. Let’s uncover what a digital marketing agency is first…
What Is a Digital Marketing Agency?
A digital marketing agency helps businesses promote their products or services online. They leverage various digital channels like search engines and social media to help businesses increase brand awareness, generate leads, drive website traffic, and boost sales.
We’re one of the best eCommerce performance marketing agencies specializing in producing catchy and authentic content for marketing campaigns on Meta and TikTok.
So far, we’ve worked with 100s of businesses and generated over $10 million in revenue. If you’re an eCommerce business that needs a marketing technique that converts better, get in touch.
We only work with select clients that fit our criteria to maximize our advertising impact. Want to work with us? Fill in our 2-minute application form now!
The 7 Types of Digital Marketing Agencies
Some agencies are all-rounders. They claim to be experts at everything but they fail to be. Each marketing channel is a complex puzzle that takes years to master. Even then, we only succeed with continuous experimentation.
Our suggestion is not to go for these all-rounder agencies. Their work process is pretty much like juggling a handful of eggs, and everything they do puts you at more risk of breaking your bank!
That’s why we have agencies specializing in what they do best. Like us, one of the best UGC marketing agencies that’s solely focused on producing high-converting UGC ads for TikTok and Meta.
Let’s take a look at all the 7 types of digital marketing agencies out there.
1. SEO Agency
This is a type of digital marketing agency that specializes in improving a website’s visibility in search engine results.
We’re sure you know search engine result pages (SERPs). These are the pages of results that come up when you search for something on a search engine like Google. SEO agencies work to push your website up among those search engine results whenever people search for something related to your business.
When you’re at the top of search results, browsers will click through to your website, which could potentially lead to a sale or other desired action.
2. PPC Agency
Google, Bing, and other social media platforms use a pay-per-click (PPC) advertising model. It essentially means you only pay for ads when viewers click on them.
A PPC agency specializes in managing and optimizing these types of advertising campaigns. It requires a fair deal of expertise, experience, and skills to make such campaigns successful.
3. Social Media Marketing Agency
Another type of digital marketing agency that specializes in creating and managing social media strategies for various channels like Facebook, Instagram, Twitter, etc.
These types of agencies usually do social media account management, which involves:
Content creation
Community management
Analytics, etc.
They focus on the organic part of social media, although some agencies also work on ads.
4. Content Marketing Agency
Content is probably the first thing that you put out for marketing. It’s the hook and it’s so important because if it fails, the marketing strategies that follow would be pretty much ineffective.
That’s why businesses need content that’s attractive and engaging to catch the attention of people. And that’s where a content marketing agency comes in. They specialize in creating this kind of catchy content, in the form of text, image, or video, that a business would so necessarily need.
Just so you know, we’re one of the best UGC marketing agencies for eCommerce, specializing in creating authentic, high-converting UGC video ads for Meta and TikTok.
From what we’ve seen over the last 4 years, UGC ads have proven to convert a lot better than normal. If you’re interested, apply to work with us now to see if you fit our criteria.
5. Email Marketing Agency
They specialize in designing, executing, and optimizing email marketing campaigns. Email is a powerful marketing channel for eCommerce brands with a huge email list. For them, this type of digital marketing agency is a major requirement.
The goal of email marketing is to maximize certain KPIs like open rates, click-through rates (CTR), and conversions of the marketing emails sent. Email marketing agencies strive to achieve this with services like:
Email template design
A/B testing
Automation
And analytics.
6. Web Design & Development Agency
You might think what’s web design and development got to do with digital marketing. Well, it matters.
Because a website is usually the space for potential customers to browse and make an actual purchase. The website is where the important stuff happens.
So when a potential customer lands on your website, you need to make sure it’s functioning properly and in a user-friendly manner. And that’s where a web design & development agency comes in.
They create and manage visually appealing and functional websites optimized for user experience and conversion. So, the moment someone lands on your website, they know what to do and where to go without confusion, which ultimately makes their buying decision easier and seamless.
7. Conversion Rate Optimization (CRO) Agency
Analytics can tell a lot. And a CRO agency uses analytics to increase conversion rates by optimizing websites and marketing campaigns.
They do this by analyzing user behavior, A/B testing, and other similar optimization strategies.
Conclusion
That sums up the types of digital marketing agencies and what they do.
While you might find all-rounder agencies that claim to be able to do everything for you, it’s better to steer away from them for your long-term benefits. As they might give you peace of mind of having someone to manage a lot of the things for you, the ROI will definitely give you headaches over the course of time!
