Using UGC videos is one of the prime marketing tactics for many businesses. And today, AI UGC is the latest breakthrough.
In fact, it’s only one of the breakthroughs, as we’ve already discussed the entire concept of AI marketing in great depth before.
Although AI UGC was only a small part of that article, it’s really a much bigger fish in the pond. It carries with it plenty of opportunities as we’re going deeper into 2025.
Well, you know what that means… carefully dissecting AI UGC from A to Z.
AI UGC Videos Explained
UGC videos have been an essential part of digital marketing for years, helping brands interact with their audiences in a more organic approach.
With artificial intelligence becoming mainstream, we are now witnessing the rise of AI-generated UGC videos, where AI-created influencers and AI-enhanced content replace traditional UGC models.
What are UGC videos?
To set some context here, UGC videos are videos created by real customers, fans, or influencers sharing their experiences with a brand’s product or service. These can include:
Unboxing videos.
Testimonials and reviews.
Tutorials and "how-to" videos, etc.
Videos of this kind exploded with the release of TikTok in 2016. Especially with the introduction of short-form videos back then, UGCs became far more accessible and viral.
Micro-influencers also started gaining traction around this time. Customers connected more with their amateurish content, and that made a revolution in how brand’s approached marketing.
AI UGC Videos
But just as we thought UGC videos marked the peak of marketing, AI came into power in 2022. After nearly a decade of the UGC boom, it has now got a complete overhaul with AI.
Combining them, we got AI UGC videos.
AI UGC videos replace human-generated UGC with AI-generated creators, voices, and content. These videos replicate the style and authenticity of real UGC but are entirely AI-generated.
So now, in 2025, brands are able to create fully artificially generated UGC videos. And that marks the second revolution in marketing!
Brands no longer have to find and hire human creators because AI creators/avatars are just as good as them.
Advantages of AI UGC Videos
Probably the biggest advantages of all with AI UGC videos are the faster production and cheaper costs.
Even in our agency, we’re experiencing a significant boost in our workflow with the addition of AI tools like MakeUGC and Sintra AI.
Sintra is a great tool for overall marketing workflow, by the way. Read our Sintra AI review for a complete walkthrough + review of the tool (not promoted or affiliated!)
Now back to the advantages of AI UGC videos…
Accelerated Content Creation
AI UGC video tools allow brands to generate video content in minutes rather than days or weeks.
Instead of coordinating with multiple human creators, each with scheduling, casting, and production hurdles, AI platforms can instantly produce video ads based on a script, pre-designed AI avatars, and voices.
In fact, the entire content creation process from scripting to final video creation can be optimised if you have the right tools. This reduces the production time significantly, as well as avoids the back-and-forth typically involved when working with human creators.
Increased A/B Testing and Iterative Optimisation
The AI tools we use in our marketing agency allow us to produce multiple versions of a UGC video with slight changes in script, tone, or visuals in a very short timeframe.
For instance, we generate three different variations per UGC video (sometimes more) to test different hooks and CTAs. We then analyse performance to find the winning variations for further scaling.
This makes A/B testing at scale a lot more feasible and affordable than with human creators.
Cheaper Production
One of the major drawbacks of working with human UGC creators is the expensive production.
There was a time when we used to rely 100% on them in our agency, which often cost us hundreds or even thousands of dollars for a single UGC less video a minute long.
And we were producing hundreds of them every month.
AI UGC video generators literally made this production 10x cheaper for us. It now costs us just a fraction of what we used to pay human creators.
That’s insane because we’re now able to produce vast amounts of content without a corresponding increase in cost or manpower!
Top 4 AI UGC Video Generators
In this section, we’ll dive into 4 of the best AI UGC video generators currently available. It’s still early times for these tools, so many more will pop up in the future.
But for now, these are the best you can get.
We’re actively using two of them in our agency for ourselves and our clients.
1. MakeUGC
This is one of the AI UGC video generators we use in our agency. And we have a complete walkthrough + tutorial video of MakeUGC from our founder here:
It’s a fully value-packed video that shows how you can automate UGC video production from scripting to filming with AI.
Coming back to the AI tool, MakeUGC offers 4 different plans for you to choose from:
Startup
5 videos per month.
Growth
10 videos per month.
Pro
20 videos per month.
Enterprise
20+ videos per month.
Option to get custom videos.
Option to create your own AI avatar.
Each plan supports 29 languages, has sound effects & background music options, and AI script generation.
It’s also worth noting the feature to customise how the AI creators behave, like adjusting the audio style and speed. And that’s included in every plan as well.
Startup ($49/Month)
Growth ($69/Month)
Pro ($119/Month)
Enterprise (Customised Pricing)
You can save 30% on each plan when paid annually.
Turnaround time: Depends, ranges from 2 to 60+ minutes for us.
Languages supported: 29.
2. Arcads AI
Arcads is the next AI UGC video generator on our list, with 600+ AI actors you can choose from. They have 3 plans available:
Starter
10 videos per month.
300 AI actors.
Up to 90 seconds per video.
Creator
20 videos per month.
300 AI actors.
Up to 90 seconds per video.
Pro
20+ videos per month.
600+ AI actors.
Up to 90 seconds per video.
Option to close your own AI actors.
Every plan supports 35 languages, around 2 minutes of production time per video, different accents, and you can pick from a variety of backgrounds, emotions, and creator energies for your UGC videos.
Pricing:
Starter ($110/Month)
Creator ($220/Month)
Pro (Customised Pricing)
Turnaround time: Around 2 minutes and 30 seconds per video.
Languages supported: 35, including different accents.
3. Argil AI
Argil is another AI UGC video generator we use in our agency. Speaking from experience, Argil probably has the best customisation options among the tools in this list.
For one, you can clone yourself into an AI avatar. Once cloned, you just need to give it scripts to create endless videos on autopilot.
The best part is, this option is available on every plan.
And two, you can pick camera angles and even control the body language of the AI avatars.
Let’s look at their plans then:
Free Plan
3 video minutes per month.
Access to a few basic AI avatars.
Option to clone and train your own AI avatar.
Basic Plan
25 video minutes per month.
75 audio minutes per month.
Access to 100+ AI avatars.
3 avatar training credits.
Option to edit body language.
Pro Plan
100 video minutes per month.
300 audio minutes per month.
Access to 100+ AI avatars.
10 avatar training credits.
Option to edit body language.
Enterprise
Unlimited videos.
Unlimited avatars.
Exclusive avatars.
Every other Pro Plan features included.
The fact that their content generation limit is in minutes is great. It just makes it so much more value for money.
Pricing:
Free Plan ($0/Month)
Basic Plan ($39/Month)
Pro Plan ($149/Month)
Enterprise (Customised Pricing)
Argil also offers a 30% discount when paid annually.
Turnaround time: Around 2 minutes per video.
Languages supported: 10+.
4. Creatify AI
For anyone who needs some extra features, Creatify is the one. It’s the AI UGC video generator with the most features on this list.
Over to their plans:
Free
10 credits per month (2 videos).
Access to a few basic avatars.
140+ voices.
9:16 aspect ratio only.
Starter
100 credits per month (20 videos).
170+ avatars.
Up to 2 minutes per video.
Commercial music library.
9:16, 16:9, and 1:1 aspect ratio.
Pro
200–1000 credits per month (40–200 videos).
500+ premium avatars.
2000+ avatar emotions.
3 custom AI avatars.
Up to 3 minutes per video.
Competitor ad tracking.
9:16, 16:9, and 1:1 aspect ratio.
Enterprise
Unlimited usage.
Every other Pro plan features included.
Each plan supports 29 languages, 12 different accents, AI script creation, AI editing, and more.
Free ($0/Month)
Starter ($39/Month)
Pro ($99–$499/Month)
Enterprise (Customised Pricing)
An annual subscription brings down the:
Starter plan to $33 per month.
Pro plan to $49–$249 (50% OFF) per month.
Turnaround time: Around 2 minutes per video.
Languages supported: 29 languages, 12 accents.
Best Practices for Leveraging AI UGC
When using AI UGC in your marketing, please let’s not forget to consider the best practices to maintain respect and authenticity around your business presence online.
Make sure to implement these best practices if you resort to AI.
Human Oversight
Despite the efficiency of AI, human oversight remains essential to ensure the content aligns with brand values and meets quality standards.
Remember, it’s still early times for AI in general, let alone AI UGC creation.
That means we must do our part to provide it with context, verify accuracy, and handle edge cases where AI might misinterpret cultural or emotional nuances.
It’s worth adopting a review process, including both pre- and post-publication checks, to mitigate the risks of automated errors or biased outputs.
Legal Compliance
Compliance with legal and regulatory frameworks is non-negotiable. This includes respecting:
Copyright laws.
Data privacy regulations.
And advertising standards.
Establish clear internal guidelines and regular audits to ensure all AI-generated content adheres to current legal requirements.
Maximising ROI
Utilise AI to run A/B tests on different UGC video formats, styles, and messaging. You can optimise for maximum impact with continuous iteration based on real-time feedback.
But do keep in mind that A/B testing is not the only way to maximise ROI. There are bigger, better strategies that you must utilise to make sure you’re not putting your money at risk.
And if that’s something you need help with, creating a clear-cut marketing strategy that makes your business money, you need to speak with us.
We’ve helped 100+ brands generate millions of dollars with our highly successful UGC ads strategy.
Book a FREE 30-minute discovery call with us to explore how we can help you.
Ethical Considerations and Community Trust
Consider the ethical implications of using AI by avoiding deepfakes or manipulative content that could erode public trust.
Instead, focus on using AI to augment genuine user experiences rather than replace them entirely.
This contributes to sustained trust and long-term engagement among your audience.
Transparency, combined with consistent quality and respect for community values, positions your brand as a responsible innovator in the digital space. And that’s a reputation you can’t just pass in this AI-driven world today.
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