13 Best AI Marketing Tools for Every Category [Free & Paid]

Artificial intelligence has revolutionised digital marketing lately with hundreds of AI marketing tools.

They emerged as game-changers for businesses, helping them automate repetitive tasks, unlock data insights, and deliver personalised experiences at scale.

In fact, 40% of businesses worldwide are now using AI.

So, we made this blog post to help you become one of them.

This is your comprehensive guide to the 13 best AI marketing tools available in every category—both free and paid.

We’ll analyse each tool’s features, benefits, and use cases, helping you decide the solution that best fits your marketing strategy and budget.

Ready? Let’s go!

Why Use AI Marketing Tools?

If you’re entirely new to this whole AI thing, you might want to know why you even want to use AI in marketing.

The easy answer is, AI is making businesses and their operations smarter, faster, and cheaper.

These tools can easily free up your team to focus on strategy and creative initiatives.

How?

For one, by automating repetitive tasks like content scheduling, social media posting, email campaigns, and real-time reporting.

Automation like this reduces human error and speeds up workflows significantly. They are two key factors that lead to time and cost savings over time.

Two, they can scale with your needs. You can easily manage increased workloads without needing to significantly expand your team.

With this level of scalability, even resource-constrained businesses can leverage advanced marketing strategies that compete with larger players in the market.

How We Evaluated AI Marketing Tools

Doing a quick search online will easily prove to you there are endless AI marketing tools for each category.

While that’s a great thing, you don’t need to use them all, right? You just need the best ones among them.

That’s where a guide like this helps you out.

Many of the AI marketing tools listed below are ones we actually use in our agency on a daily basis.

When we evaluated them, we looked for the sweet spot between features, functionality, support, ease of use, and pricing.

That’s too many factors to consider, and it’s understandable when a tool fails to check all these boxes. So we picked the ones that had the right balance of it all.

For each tool, we’ll list its pros, cons, pricing, and plans. Keep in mind these pricing terms for easier browsing:

Free: The tool is completely free of charge.
Paid: The tool is only accessible upon payment (may include trials).
Freemium: The tool offers basic services for free and advanced features at a price.

AI Marketing Tools for Research

1. GigaBrain (Freemium)

This is one of the tools we use in the agency and we absolutely love it!

It’s basically a tool that scrapes Subreddits and Quora forums for specific information about your niche. So if you want to do some research for your next marketing campaign, GigaBrain is a great place to get started.

It goes down into the trenches to find out exactly what people are talking about in your niche, what kind of pain points they have, solutions they're seeking, and just their genuine opinion about pretty much everything related to your industry.

We use it for all of our clients to pinpoint that target audience and target persona, helping us make ads that really speak to the customer.

Pros:

Quickly scans billions of online discussions to pull out the most relevant and informative comments.
Provides clear, summarised answers with direct source citations.
Uses human feedback to fine-tune the relevance and quality of the results.
Identifies popular products, locations, and noteworthy user opinions.
Offers a browser extension for seamless integration into your workflow.

Cons:

Primarily focused on Reddit (and some other communities).

Plans & Pricing:

FREE: $0/month.
PRO: $10/month or $80/year.
ULTRA: $120/month or $1152/year.
ULTRA PREMIER: $250/month or $2400/year.

2. ChatGPT (Freemium)

You wouldn’t need an introduction to ChatGPT unless you’ve been under a rock. It’s the OG of AI.

But beyond that, it’s an amazing tool for researching and brainstorming for your marketing campaigns.

Pros:

Delivers human-like responses very quickly.
A handy tool for drafting emails, brainstorming ideas, coding help, and summarizing long texts.
Has plugins to expand its functions, supporting activities like web browsing and complex data analysis.
Its free tier and affordable paid options make it accessible to businesses of all size.

Cons:

Requires double-checking since it can hallucinate and produce plausible but incorrect or entirely fabricated information.
Responses can reflect biases present in its training data.
Risk of becoming too dependent on the tool, potentially stifling your own critical thinking or skills.

Plans & Pricing:

Free: $0/month.
Plus: $20/month.
Pro: $200/month.
Team (for 2+ users): $30/user/month or $300/user/year.
Enterprise: Custom pricing.

AI Marketing Tools for Visual & Video Content

3. MakeUGC (Paid)

An AI-powered tool that lets you create user-generated content (UGC) videos in minutes, without human creators or expensive production costs.

Here’s a complete walkthrough video of using ChatGPT + MakeUGC to create an entire UGC video in minutes:

In a nutshell, this tool simplifies the entire process into three easy steps:

Input or generate a script tailored to your brand.
Choose from various AI avatars that fit your style.
Instantly produce a polished, ready-to-use UGC video that you can use anywhere.

The platform supports 29 languages, with sound effects and background music options, making it ideal for brands looking to scale content creation globally.

Pros:

AI-generated scripts streamline the content creation process.
A vast library of customizable AI avatars to match your brand.
No licensing fees—you own your content outright.
Supports multiple languages for global reach.

Cons:

AI-generated voices may not always sound completely natural.

Plans & Pricing:

Starter: $49/month.
Growth: $69/month.
Pro: $119/month.
Enterprise: Custom pricing.

You also get 30% OFF on all plans when paid annually.

4. Argil AI (Freemium)

Argil is another AI marketing tool to create UGC videos.

What makes it better is its ability to create your own AI clone/avatar and the extra creative control features like different camera angles and body language management.

Uploading a short video of your own will help you create your own custom AI avatar, which you use to make endless videos, without having to film yourself again and again.

You can watch our review of Argil AI to see it in action:

Pros:

Generate high-quality videos in minutes.
Easily clone yourself with a simple 2-minute training video.
Fine-tune camera angles and body language for realistic content.

Cons:

Requires a short video plus a consent clip to accurately train your AI clone.
Advanced editing features and creative controls may take some time to master.

Plans & Pricing:

Free Plan: $0/month.
Basic Plan: $39/month.
Pro Plan: $149/month.
Enterprise: Custom pricing.

However, you can get 30% OFF on all plans when paid annually.

5. Sora (Paid)

Sora is another generative AI marketing tool from OpenAI that lets you make stunning videos using AI.

It brings your imagination to life with text, image, or video.

You can either create videos from scratch, or you can use this tool to remix, re-cut, storyboard, loop, blend, or even apply unique style presets to your existing videos.

Pros:

You can create new videos from scratch.
You can edit your existing videos.
Integrated with ChatGPT.
Ideal for generating highly creative marketing material.

Cons:

Resolution is capped at 1080p.

Plans & Pricing:

Sora is integrated with ChatGPT, so you need to subscribe to any of these two ChatGPT plans to access Sora.

ChatGPT Plus: $20/month.
ChatGPT Pro: $200/month.

6. Opus Clip (Freemium)

This is basically an AI marketing tool that chops your long-form videos into multiple short-form clips.

The idea is to cut out short highlights from full-length videos that have the potential to go viral.

Its AI will automatically identify the best parts in a video. You can even set it to auto post to different social media platforms.

Pros:

Drag-and-drop editing that makes video creation fast and hassle-free.
High-resolution, cinema-grade outputs.
Speeds up the creative process, perfect for tight deadlines.
A rich library of templates that can be tailored to your brand’s look and feel.
Streamlined sharing and feedback tools for team projects.

Cons:

Some advanced features might require a bit of practice to master.

Plans & Pricing:

Free: $0/month.
Starter: $15/month.
Pro: $29–$145/month (up to 50% OFF when paid annually.)
Business: Custom pricing.

AI Marketing Tools for Copywriting

7. ChatGPT (Freemium)

Yes, ChatGPT gets a second mention because it is very good at multiple things. And this time, it’s copywriting.

To get the best out of it, provide some examples of the kind of style and tone of the copy you need.

Pros:

Delivers human-like responses very quickly.
Ideal for creating email copy, ad copy, and website copy.
Has plugins to expand its functions, supporting activities like web browsing and complex data analysis.
Its free tier and affordable paid options make it accessible to businesses of all size.

Cons:

Requires a final human touch as the output may sometimes sound a bit robotic.
Risk of becoming too dependent on the tool, potentially stifling your own critical thinking or skills.

Plans & Pricing:

Free: $0/month.
Plus: $20/month.
Pro: $200/month.
Team (for 2+ users): $30/user/month or $300/user/year.
Enterprise: Custom pricing.

8. Jasper (Paid)

Jasper is an AI copywriting tool that streamlines our writing process, from blog posts to social media captions, and more.

A great advantage it has over ChatGPT is its templated functions.

For instance, if you want to create social media copy, Jasper will ask you to input specific information tailored for this kind of copy. So you know what exactly you need to input to get the kind of copy you’re looking for.

Pros:

Generates high-quality content quickly.
Supports a wide range of content formats, from blogs to ads.
The templates help in generating easier yet accurate outcomes.

Cons:

Occasionally needs human editing to polish the final output.

Plans & Pricing:

Creator: $49/month/seat.
Pro: $69/month/seat.
Business: Custom pricing.

With a yearly subscription, you can get 20% OFF, applicable on all plans.

9. LanguageTool (Freemium)

Whenever you write, you need to check for errors. That’s what LanguageTool does.

It’s a smarter, faster proofreader that checks your text for grammar, style, and spelling mistakes in over 20 languages.

With its browser extension, you can ensure your content is error-free and polished, wherever on the browser you write.

Pros:

Checks for errors in more than 20 languages.
Provides easy-to-understand feedback, so you know exactly why a change is suggested.
Has a browser extension to proofread as you write.
Works with almost every website with a typing field.

Cons:

May sometimes flag correct usage, requiring a quick manual review.

Plans & Pricing:

Free: $0/month.
Premium: $1.7–$9.3/month, depending on subscription frequency.
Team (2+ members): $11/user/month.

10. Surfer SEO (Paid)

Surfer is an SEO tool that equips you with data-driven SEO insights to best optimise your content for better search engine rankings.

It dives deep into over 500 ranking factors to craft a precise blueprint for your content strategy, ensuring every element of your content is fine-tuned for maximum organic reach.

Pros:

Analyses over 500 ranking factors to offer actionable SEO recommendations.
Guides you to create highly optimised content that appeals to both search engines and your audience.
Delivers in-depth insights into competitor strategies to help you identify new opportunities.
Features an intuitive dashboard that makes complex data easy to understand.
Combines keyword research, SERP analysis, and content audits all in one platform.

Cons:

The extensive features may be overwhelming for beginners.
Some non-English markets may have less comprehensive data coverage.

Plans & Pricing:

Essential: $99/month.
Scale: $219/month.
Enterprise: Custom pricing.

You can save 20% on all plans with an annual subscription.

AI Marketing Tools for Social Media

11. Buffer (Freemium)

Buffer streamlines your social media management by allowing you to schedule posts, auto post, and analyse performance across multiple platforms.

Pros:

An intuitive dashboard that makes scheduling and publishing posts a seamless experience.
Schedule and manage posts for Facebook, Twitter, LinkedIn, Instagram, and Pinterest from one place.
Provides detailed insights to track engagement and optimise your content strategy.
Manage your social media on the go with Buffer’s mobile app.

Cons:

The mobile app is not as smooth as the web version.

Plans & Pricing:

Free: $0/month.
Essentials: $6/month.
Team: $12/month.

Or you can get 2 months FREE on any paid plan when paid annually.

AI Marketing Tools for Automation

12. Zapier (Freemium)

Zapier is the go-to automation powerhouse we rely on to streamline our workflows and eliminate tedious, manual tasks.

It’s a no-code platform that connects over 7,000 apps, letting you create “Zaps” (automated workflows) in minutes.

Pros:

With connections to over 7,000 apps, you can link virtually every tool in your tech stack.
Set up automations quickly without needing any programming skills.
Simple tasks and complex multi-step automation processes are supported.

Cons:

While basic automations are straightforward, more intricate workflows might take some time to master.
Your automations rely on the uptime and performance of the apps you connect.

Plans & Pricing:

Free: $0/month.
Professional: $29.99/month.
Team: $103.50/month.
Enterprise: Custom pricing.

Or you can save 33% when paid annually.

Keep in mind that these pricing plans do not include features like Tables, Interfaces, and Chatbots. They must be purchased as add-ons.

Please refer to Zapier’s pricing page for more info.

13. Sintra AI (Paid)

Sintra is one of the most innovative tools we’ve used.

It provides a full-time team of 12 AI employees that never sleep, each tailored to handle specific business tasks.

For instance, you get dedicated AI bots for business development, data analysis, etc.

It’s a virtual workforce that learns your business, adapts to your brand, and works 24/7 to boost your productivity.

Go through our Sintra AI review (a complete walkthrough + rating) to explore the full potential of this tool.

Pros:

Your new team is available 24/7.
Choose from dedicated AI specialists for customer support, eCommerce, email marketing, and many more.
The more you share about your brand, the smarter and more tailored your AI employees become.
Create multiple profiles and workspaces, so your entire team can benefit from AI-powered insights.

Cons:

With a wide array of AI roles and features, it may take some time to master the platform.
The more detailed your business inputs, the better your AI performs, which might mean a bit of a setup investment.

Plans & Pricing: